-format is determined by file’s origin
- graphic file formats such as a photo, video or artwork can be reduced in file size by using image compression format
- Lossy formats: JPG, GIF, JFIF, JPEG200, MP3, MP5, H.264, MPEG
- Lossless formats: PICT, TIFF, PSD.AI, MOU, WAV, AIFF
- lossy vs. lossless
- Each format has it’s own advantages and disadvantages
- File format: TIF
- Tagged image format
- Little larger file format but is not browser compatible, File format: JPG
- joint photography group
- Graphic interchange Format
- Contains no DPI (Dots Per Inch) data for printing. Not for printing
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