identity kit

Final logo design

logo research and writing assignment

The logo for Adidas was first made by Adolf Dassler who in was making logo designs ever since the year 1920 - so in other words Dassler was an experienced designer when he made the logo for the now very famous company called Adidas. The company started to get popular when its shoes started being worn in the olympics and Adidas grew popular how ever the two Dassler brothers who owned the company split up due to world war 2 and disagreements in 1971 is when Adi Dassler came up with the tree logo with the stripes in it that many of us know today. About 30 years later in 1997 Adidas came up with a new logo that said Adidas and had 3 crooked lines above it however less than 10 years later in 2005 the company came up with yet another logo that said Adidas and has 3 horizontal lines to the left of it. Adidas has many different logos however most of them are very similar in how they look, the company keeps their logos nice and simple, the way many people like it.

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