identity kit

Final logo design

logo research and writing assignment

The logo for Adidas was first made by Adolf Dassler who in was making logo designs ever since the year 1920 - so in other words Dassler was an experienced designer when he made the logo for the now very famous company called Adidas. The company started to get popular when its shoes started being worn in the olympics and Adidas grew popular how ever the two Dassler brothers who owned the company split up due to world war 2 and disagreements in 1971 is when Adi Dassler came up with the tree logo with the stripes in it that many of us know today. About 30 years later in 1997 Adidas came up with a new logo that said Adidas and had 3 crooked lines above it however less than 10 years later in 2005 the company came up with yet another logo that said Adidas and has 3 horizontal lines to the left of it. Adidas has many different logos however most of them are very similar in how they look, the company keeps their logos nice and simple, the way many people like it.

design 5

design 4

design 3

design 2

design 1

portfolio cover

cereal box

Hand lettering

Typography picture (Joey badass)

typography people

Mathew carter:

 He’s a 79 year old typographer from London who has designed many fonts, some recent ones are Verdana and Georgia, which he made for Microsoft.

Max Miedinger:

He’s a typographer from Switzerland who died when he was 70, his most famous design was “Neue Haas Grotesk” (Helvetica).

Albert Hoffman:

He’s a swiss scientist that died in 2008 and was the first person to synthesize, ingest

and learn of the psychedelic effects of lysergic acid diethyl amide.

helvetica examples

typography project

Color notes

The three primary colors are Red, yellow and blue. Secondary colors created by mixing primary colors, for example one is orange. You get teritary colors by mixing the secondary colors, an example of one is red-violet. With subtractive colors you start with white and end with black where as with additive colors you start with black and end with white. Color affects our perception by making food appetizing and other examples such as that, for example, blue is not a color that usually appears in nature so blue food isn’t usually appealing. Colors affect each other by changing the shade, tint or hue of the color or it may even change the whole color. 

Here is a grey scale image

Here is a monochrome image

primary color project

color wheel project

File format pictures

For the picture of the trees picture 12 (PNG-24) has the highest quality and picture 7 (GIF-web palette) was the lowest quality so it had the best file size, picture 3 (GIF 32- dithered) had the best ratio of quality and file size.

Mario pixel art

album design

File format notes

GRAPHIC FILE FORMATS

-format is determined by file’s origin

• graphic file formats such as a photo, video or artwork can be reduced in file size by using image compression format
• Lossy formats: JPG, GIF, JFIF, JPEG200, MP3, MP5, H.264, MPEG
• Lossless formats: PICT, TIFF, PSD.AI, MOU, WAV, AIFF
• lossy vs. lossless
• Each format has it’s own advantages and disadvantages
• File format: TIF
• Tagged image format
• Little larger file format but is not browser compatible, File format: JPG
• joint photography group
• Graphic interchange Format
• Contains no DPI (Dots Per Inch) data for printing. Not for printing

box to car

pen tracing

chiuahaua trump

Harambe pen art